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HHW

B2B Digital & Demand Gen | Growth Marketing Leader

Senior-level digital & demand generation marketing professional with 10+ years of demonstrated experience throughout online marketing, telecommunications, and broadcasting. Regarded as highly dependable, creative, and analytical with an enthusiastic approach to new challenges. 

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Campaign

Full funnel strategy, paid media, demand gen, growth marketing, event marketing

Operation

Lead flow management, lead scoring, lead nurturing, marketing automation

Analytic

Data driven, pipeline & revenue optimization, attribution model, ABX

IDX

Sr. Demand Gen Manager | IDX, A ZeroFox Company

2019 Sept – Present

Leading IDX’s B2B demand gen initiatives and driving pipeline growth.

  • Led B2B demand generation team to drive pipeline growth through lead nurturing, marketing automation, and inbound/outbound sales campaigns.
  • Budget planning & forecasting. Execute and measure ROI by pipeline & opportunity close won with analytics.
  • Deliver key messaging across all marketing channels/campaigns.
  • Align all marketing tactics to sales goals and revenue generators.
  • Collaborated closely with cross-functional teams across Sales & Marketing to develop go-to-market plans for targeted accounts based on business objectives and available resources.

Hubb

Demand Gen Manager | 2019 Feb – Aug

Led Hubb’s demand gen campaigns and driving conversion/pipeline growth.

  • Plan and execute end-to-end demand generation programs (webinars, emails, nurtures, paid media, content syndication, etc.)
  • Manage multi-channel campaigns to drive enterprise MQLs and sales pipeline.
  • Monitor conversion rates and optimize campaigns at each stage (demand waterfall benchmark).
  • Develop a comprehensive marketing plan to drive net new prospects to the company’s CRM.
  • Optimize direct and organic traffic, initiate SEO programs to grow from impressions to conversions.

SAP Customer Experiences

Digital & Web Marketing Manager, SAP Sales Cloud | 2018 July – 2019 January

Led SAP Customer Experiences global paid media advertising & paid media strategy and define KPI metrics to measure against paid media ROI.

  • Work cross-functionally with Product Management, Product Marketing, Marketing Operations, Sales, Customer Marketing, Field Marketing, and the Creative/Content team.
  • Budget planning, executing, and managing a global in-house team + agencies to implement global digital strategies for SAP Customer Experience NA/EMEA/MEE/APJ regions (PPC/Paid Social/Content Syndications).
  • Establishing KPIs for digital campaigns based on analytics.

CallidusCloud

Manager, Web Marketing  |  2016 Feb – 2018 June

Managing CallidusCloud web optimization projects and driving conversions/pipelines growth. 

  • Define, develop, and deliver top-priority digital & web marketing programs/projects.
  • Lead A/B testing / optimization projects: website redesigns, build/enhance organic, paid landing pages  (SEO / SEM)
  • Implement web personalization projects that align with marketing campaigns 
  • Identify KPIs for demand gen programs from impressions to opportunities.

Sr. Internet Marketing Associate  |  2013 March – 2016 Feb

Managing CallidusCloud web optimization projects and driving conversions/pipelines growth. 

  • All things search and web/digital marketing initiatives, including multilingual websites management.
  • Increase organic traffic, convert site visitors to leads/ops. Initiate web optimization programs to increase sales velocity and generate new business opportunities. 
  • Work closely with content/product/customer marketing teams to identify key marketing metrics and ultimately contribute to business growth.